SELLER OPTIONS
There Is More Than One Way
to Sell a Property.
For some property owners, listing with a real estate agent makes the most sense.
For others, selling directly may solve problems that a traditional sale does not.
The right answer isn’t always “cash or listing.” It depends on what you’re trying to accomplish.
START WITH YOUR PRIORITIES
What matters most in your sale?
Every seller’s situation is different. The right solution depends on your goals, timeline, and the specific details of the property.
Maximize Price
I'm willing to spend more time preparing and marketing the property.
Move Quickly
Timing matters more than exposing the property to the broadest pool of buyers.
Avoid Repairs
I'd rather sell in the property's current condition.
Reduce Uncertainty
I want fewer moving pieces between agreement and closing.
Find Flexibility
My situation may require something other than a conventional sale.
REWHOLESALERS PERSPECTIVE
The best-looking number isn't always the best-fitting offer.
Price matters. So do the terms attached to the price.
YOUR SELLING OPTIONS
Different goals can require different paths.
Each option has tradeoffs. Here’s a simplified look at the most common ways to sell a property.
Traditional Listing
May fit when:
You want broad market exposure and have the time and ability to prepare the property for sale.
Consider:
- Agent commissions
- Showings and inspections
- Potential repairs
- Buyer financing
- Longer timeline
Direct Investor Sale
May fit when:
Speed, as-is condition, convenience, or certainty matters more than broad market exposure.
Consider:
- Typically lower than retail pricing
- Fewer preparations
- Potentially faster closing
- Different due diligence requirements
Seller Financing
May fit when:
You’re willing and able to receive some of the purchase price over time rather than entirely at closing.
Consider:
- Payment terms
- Security
- Default risk
- Tax implications
- Professional documentation
Alternative Structures
May fit when:
The property’s financing or seller’s circumstances create a situation where a conventional cash purchase may not be the only possibility.
Consider:
- More complexity
- Additional documentation
- Structure-specific risks
- Not appropriate for every transaction
LOOK BEYOND THE PURCHASE PRICE
$300,000 isn't necessarily more than $285,000.
The net amount you receive, the costs, timing, and certainty all matter. Here’s a simplified example.
| Terms | Traditional Sale | Investor Sale |
|---|---|---|
| Purchase price | Traditional Sale$300,000 | Investor Sale$285,000 |
| Seller-paid closing costs (6%) | Traditional Sale− $18,000 | Investor Sale$0 |
| Repairs / concessions | Traditional Sale− $15,000 | Investor Sale$0 |
| Holding costs (2 months) | Traditional Sale− $4,000 | Investor Sale$0 |
| Estimated net to you | Traditional Sale$263,000 | Investor Sale$285,000 |
Illustrative example only
This isn’t an argument that an investor offer is better. In another transaction, the traditional sale may produce substantially more for the seller.
The point is to compare estimated net proceeds, time, obligations, contingencies, and certainty, not just the number at the top of an offer.
REWHOLESALERS PERSPECTIVE
Compare what you may actually receive, what you're agreeing to, and the certainty attached to it.
A slightly lower price can still be the better option when you factor in costs, timing, and risk.
TERMS WORTH UNDERSTANDING
Common terms can be confusing.
Here are a few you’ll often see when selling a property.
BEFORE YOU CHOOSE
Compare the options using the same questions.
These questions can help you have a more informed conversation with any agent, investor, or buyer.
Your priorities
- What do I realistically expect to net?
- How quickly do I need to sell?
- How much work am I willing to do?
- How important is certainty?
- Am I comfortable with showings?
- What happens if financing falls through?
The proposed transaction
- Who is actually buying?
- Does the buyer intend to make money?
- Can the agreement be assigned?
- What contingencies exist?
- Who pays the closing expenses?
- What happens if repairs are discovered?
REWHOLESALERS PERSPECTIVE
You don't have to choose REWholesalers to use these questions.
A more informed seller makes better decisions, regardless of how the property is ultimately sold.
WANT TO GO DEEPER?
Understand an option before you choose it.
Explore our resources for more information.
Cash Sale vs.
Traditional Sale →
What Does a Cash Offer
Actually Mean? →
Selling a Property
As-Is →
How Selling to an
Investor Works →
Explore All Seller
Resources →
NOT SURE WHICH OPTION FITS?
You Don't Have to Figure It Out Before Contacting Us.
Tell us about the property and what you’re trying to accomplish. If we see a potential solution, we’ll explain the options we believe are worth considering and why.
No obligation to accept an offer.
WHAT HAPPENS NEXT
We review what you send
We'll look at the property and the situation before reaching out.
You'll talk with a real person
We'll ask questions, answer yours, and explain whether we see a potential fit.
You decide whether to continue
Submitting a property doesn't commit you to an offer or transaction.
Educational Notice: This information is provided for general educational and informational purposes only. It is not intended as legal, tax, financial, investment, lending, real estate brokerage, or other professional advice. Real estate laws, regulations, practices, and requirements vary by state and may change over time. Consult appropriate licensed professionals regarding your specific property, transaction, or circumstances.